Meet Our Team
Our team of experts all have firsthand experience leading the digital transformation in the news media industry. With their extensive knowledge accrued from working with global publications, they are ready to share their learnings with you.
Matt O’Neill
Founder & Principal of Teemo, Ltd.Digital Advertising: Formats & Marketplaces Instructor
Kalle Jungkvist
Senior Advisor to SchibstedPaid Content & Reader Revenue Instructor
Robb Montgomery
Founder, Smart Film SchoolInnovation and Integrating Startup Culture Instructor
Ben Shaw
Digital StrategistDigital Advertising: Data & Analytics Instructor
Peter Lamb
Owner, Lamb ConsultingDigital Advertising Sales Strategy Instructor
Gregor Waller
Principal WAN-IFRA Global Advisory ConsultantDigital Revenue: Strategy & Diversification Instructor
All About You
Designed for you
The programme is open to all participants interested in enhancing their knowledge on digital revenue. The courses will be presented at an intermediate level offering students engaging lessons on digital business models.
Wisdom at your fingertips
The courses will offer many interactive elements underpinning the instructional lessons led by our expert trainers. While working towards your course certification, you will have access to live webinars, in-person workshops, industry events and community forums.
World Class Certification
Once a student has fulfilled the required lessons and assignments for each course, they will be awarded a “Certificate of Completion”. The certificate will be presented by WAN-IFRA and is recognised by the world’s largest press organisation.
Multiple Platforms
Each of the six courses in the programme is designed to be self-paced – adapting to your busy schedule. This advantage enables individuals to absorb the information at your desk or on the go. The courses are available on desktop, tablet or mobile.
Our Courses
Check out the Media Management Accelerator’s 6-Course Curriculum
World Class Case Studies
Highly Relevant Best Practices From Your Peers
As publishers still struggle to match Facebook’s mobile ad revenues, ad tech expert and MMA trainer Matt O’Neill shares five top learnings from Facebook’s mobile success. Matt has been working on the frontline of digital…
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To showcase how publishers are using data, we approached Stephane Pere, Global Chief Data Officer for the Economist who shared with us how his publication is using the first party data collected to enhance subscription and add…
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To illustrate how a publisher execute a paid content strategy for MMA-2, we went to Amedia in Norway. We spoke to Amedia Executive Vice President Pål Nedregotten who described how digital efforts reversed their subscription decline over…
Read MoreUser Feedback
How are participants reacting to the Media Management Accelerator?
“The MMA has a lot of info on digital advertising which I found very helpful in filling in my new role at Mediahuis.” Product Manager Digital Advertising, Mediahuis, Belgium
“The content on the MMA is of a very high quality and very useful for a large group of professionals.” Director Consumers – Telegraaf Media Groep, The Netherlands
"I would highly recommend the courses to my editorial team leads, and I think the business would benefit from us being exposed to more of the theory behind the commercial and sales aspects." Managing Editor: Lifestyle, 24.com, South Africa