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In recent years, digital paid content has been on the rise as more publishers realise that digital advertising alone will not be able to sustain quality journalism. This course shows you how paid content has evolved over the years, the different models available, how to prepare for and execute a paid content offering, ways to evaluate it and new trends in the market. It features an extended case study from Norwegian publisher Amedia and Sweden’s largest daily newspaper Aftonbladet.

Leading the course is Kalle Jungkvist, who has nearly 20 years of experience in digital strategy and business development. He was editor-in-chief of Aftonbladet New Media when the Swedish paper launched its first digital subscription model in 2003, one of the earliest in Europe. He currently serves as the Senior Advisor to the Schibsted Media Group in Sweden and as a Expert Advisor for WAN-IFRA.