Case Study


To illustrate how a publisher execute a paid content strategy for MMA-2, we went to Amedia in Norway. We spoke to Amedia Executive Vice President Pål Nedregotten who described how digital efforts reversed their subscription decline over 62 titles, Director of Journalism Content Jostein Larsen Østring who told us how they adjusted their journalistic profile, and VP of Consumer Markets Haakon Johansen who discussed how they were able to sell their subscription at a higher price.