Digital Ads: Sales & Execution
This course is about how you can generate revenue by understanding customers, designing new digital products, and building a team with the right incentive structure.
Peter Lamb is a media strategy consultant with more than 30 years of experience in the industry. A graduate of the Harvard Business School, he specialises in helping media organisations generate new-new revenue and build strong sales teams.
|Lesson 1 - Global Cases in Digital Advertising||6:55|
|Lesson 2 - Understand Your Customer's Needs||13:09|
|Lesson 3 - Create a Digital Ad Product||8:26|
|Lesson 4 - Build a Winning Team||10:15|
|Lesson 5 - Maximize Ad Revenue||12:34|