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Course Category: English
Innovation is at the core of survival in this age of change. How can publishers learn the tools of innovation to harness technology, bring together resources and ensure sustainability? This course looks at…
In recent years, digital paid content has been on the rise as more publishers realise that digital advertising alone will not be able to sustain quality journalism. This course shows you how paid…
In the face of industry disruption, having a digital strategy and developing digital new products are key to survival. This course is intended to help you understand disruption, develop a digital strategy, cultivate…
There are still big opportunities to maximise publisher revenue from digital advertising. As attention shifts to mobile, it’s important to understand the key formats and the ad tech that underpins sales and delivery.…
Data is a powerful resource, and every publisher should be exploring ways to tap into its full potential. This course will guide you through understanding how to apply data to enhance your user’s…
This course is about how you can generate revenue by understanding customers, designing new digital products, and building a team with the right incentive structure. Peter Lamb is a media strategy consultant with…
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