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As publishers still struggle to match Facebook’s mobile ad revenues, ad tech expert and MMA trainer Matt O’Neill shares five top learnings from Facebook’s mobile success. Matt has been working on the frontline of digital…
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To showcase how publishers are using data, we approached Stephane Pere, Global Chief Data Officer for the Economist who shared with us how his publication is using the first party data collected to enhance subscription and add…
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To illustrate how a publisher execute a paid content strategy for MMA-2, we went to Amedia in Norway. We spoke to Amedia Executive Vice President Pål Nedregotten who described how digital efforts reversed their subscription decline over…
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