Lesson 10 – Tracking: Why it is important

Highlighting how gender tracking could be beneficial for your media organization and individual professionalism level is addressed. Showing some case studies, tips on how to use the tracker, outlines for an individual action plan are provided.

Objectives:

• Underline how WIN tracks progress
• Assess why tracking is important
• Describe how to track your own/others’ content
• Reflect on how your own content is gender-balanced