Innovation is at the core of survival in this age of change. How can publishers learn the tools of innovation to harness technology, bring together resources and ensure sustainability? This course looks at what thriving companies have in common and explore the methodology they use to unleash the potential they have. Besides walking you through the methodology, the course also includes case studies from Croatian publisher 24sata and Germany’s Next Media Accelerator, an incubator created by the German Press Agency.
Robb Montgomery has been an editor, trainer and consultant for more than 10 years. Having worked on media development projects in the U.S., Europe and the Middle East, he will be leading you in this module on innovation.
Course Content
Lesson 1 – What is Innovation
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Lesson 2 – Innovator Publisher Profile: Boris Trupcevic of 24sata
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Lesson 3 – Design Thinking
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Lesson 4 – Customer Experience
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Lesson 5 – Stanford Method: Getting Started
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Lesson 6 – Stanford Method: Empathize-Define-Ideate
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Lesson 7 – Stanford Method: Prototype-Test
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Lesson 8 – Bringing Innovation into Your Organization – Case Study: Next Media Accelerator
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Lesson 9 – Innovation from Within
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