Courses List

Course Price: Free

Just Register for a free account and then click the Green Button to view a full lesson from each MMA course.

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Course Price: Paid

  In the face of industry disruption, having a digital strategy and developing digital new products are key to survival. This course is intended to help you understand disruption, develop a digital strategy, cultivate…

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Course Price: Paid

  In recent years, digital paid content has been on the rise as more publishers realise that digital advertising alone will not be able to sustain quality journalism. This course shows you how paid…

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Course Price: Paid

  There are still big opportunities to maximise publisher revenue from digital advertising. As attention shifts to mobile, it’s important to understand the key formats and the ad tech that underpins sales and delivery.…

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Course Price: Paid

  This course is about how you can generate revenue by understanding customers, designing new digital products, and building a team with the right incentive structure. Peter Lamb is a media strategy consultant with…

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Course Price: Paid

  Data is a powerful resource, and every publisher should be exploring ways to tap into its full potential. This course will guide you through understanding how to apply data to enhance your user’s…

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Course Price: Paid

  Innovation is at the core of survival in this age of change. How can publishers learn the tools of innovation to harness technology, bring together resources and ensure sustainability? This course looks at…

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Course Price: Paid

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Course Price: Free

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Course Price: Paid

  Angesichts der Veränderungen in der Industrie sind eine digitale Strategie und die Entwicklung neuer, digitaler Produkte überlebenswichtig. Diese Lektion hat die Absicht, Ihnen die Veränderungen, die Entwicklung einer digitalen Strategie, das Einbringen von…

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Course Price: Paid

  In den vergangenen Jahren hat die Anzahl an kostenpflichtigen Inhalten zugenommen, da immer mehr Verlage zum Entschluss gekommen sind, dass nur die digitale Werbung alleine nicht den Qualitätsjournalismus finanzieren kann. Dieser Kurs zeigt…

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Course Price: Paid

  Es gibt immer noch viele Möglichkeiten, die Einnahmen aus der digitalen Werbung zu maximieren. Da sich die Aufmerksamkeit immer mehr auf die Mobile-Sparte konzentriert, ist es von großer Bedeutung, die wesentlichen Formate und…

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Participant Feedback

What are the MMA users saying?

Katrien Berte

“The MMA has a lot of info on digital advertising which I found very helpful in filling in my new role at Mediahuis.” Product Manager Digital Advertising, Mediahuis, Belgium

Xavier van Leeuwe

“The content on the MMA is of a very high quality and very useful for a large group of professionals.” Director Consumers – Telegraaf Media Groep, The Netherlands

Xavier van Leeuwe https://www.tmg.nl/

Adele Hamilton

"I would highly recommend the courses to my editorial team leads, and I think the business would benefit from us being exposed to more of the theory behind the commercial and sales aspects." Managing Editor: Lifestyle, 24.com, South Africa

Adele Hamilton https://www.24.com

The six courses in this e-learning platform embolden publishers to examine the diverse facets of digital revenue, and to apply the principal learnings from each into their newsrooms and businesses.

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