Paid Content & Reader Revenue
In recent years, paid content model has been on the rise as more publishers realise that digital advertising alone will not be able to sustain quality journalism. This course intends to show you how paid content has evolved over the years, the different models available, how to prepare for and execute a paid content offering, ways to evaluate it and the new trends in the market. This course features an extended case study with Norwegian publisher Amedia and Sweden’s largest daily newspaper Aftonbladet.
Leading the course is Kalle Jungkvist, who has nearly 20 years of experience in digital strategy and business development. He was editor-in-chief of Aftonbladet New Media when the Swedish paper launched its first digital subscription model in 2003, one of the earliest in Europe. He currently serves as the Senior Advisor to the Schibsted Media Group in Sweden.