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Quiz B1

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Please complete the short quiz to progress to the next lesson.

You must score at least 80% in order to progress to the next module. You have only 3 attempts so make sure you choose the right answers.

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Question 1 of 5
1. Question
1. What is a digital maturity model?
A tool to measure customer satisfaction
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A framework to assess digital advertising campaigns
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A framework to assess and understand how digitally mature an organization is currently, and to help build a roadmap for the future.
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A method to improve social media engagement
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Question 2 of 5
2. Question
2. What are the five pillars of the Deloitte Digital Maturity Model?
Customer, Strategy, Technology, Communication, Finance
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Audience, Technology, Productivity, Creativity, Strategy
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Customer, Strategy, Technology, Operations, Organization & Culture
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Customer, Productivity, Strategy, Marketing, Culture
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Question 3 of 5
3. Question
3. Why is customer data important?
It helps to make sound business decisions
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It allows businesses to advertise more effectively
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It is required by law
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It is a grudge purchase
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Question 4 of 5
4. Question
4. According to the Deloitte interviews, how many news and media companies are lagging in data maturity?
Less than 10%
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About 50%
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More than 75%
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Close to 90%
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Question 5 of 5
5. Question
5. What are the different stages in the maturity scale for data?
Nascent, Developing, Advanced
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Basic, Intermediate, Advanced
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Nascent, Developing, Mature, Leading
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Beginner, Intermediate, Expert
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