INTRODUCTION TO MODULE B

WHO: Aimed at a mid-level manager or employee tasked with formulating a digital strategy in a publishing business, managing the transition from print to digital, or undertaking a specific project with a digital outcome.

WHAT: Provides a sweeping and practically focused set of modules around understanding the role of digital in your business, the environment in which you work, the maturity of the data aspect of the business on an established digital scale, and using this knowledge to build a digital strategy that works for you.

OVERVIEW: This module will help participants to understand where their business is in terms of digital maturity. There are many new frameworks for assessing maturity in a business, and it is an essential step towards defining a business model, a business strategy and a sustainable operating model.

“Before you can know where to go, you have to know where you are.”

The digital capabilities of a business will dictate the state of play, and the priorities to trigger necessary change.

Firstly, this module will cover the assessment of a business’s maturity, look closely at the customer base and the relationship with readers, and then at strategy, operations, technology and organisational culture.

Finally, the last module “How to write a strategy document”, will give some examples of templates, how best to present your findings, and what to focus on for maximum impact.