D1: CONTENT STRATEGY 101

Let’s dive into our first Lesson: Content Strategy 101. In this section, we’re going to cover what content strategy is, how it fits into your business,  and common challenges.

It will also look at the basics of audience strategy, what the difference is between a digital-first approach and audience-first and why this is so crucial.

Presentation and assignment for Lesson D1: CONTENT STRATEGY 101

Please take some time to think about the following, and write a short homework submission (max 350 words). Write the assignment text to the text box (quiz) before you can proceed to the next lesson.