A6: AUDIENCE MANAGEMENT

In this lesson we are going to look at The Cookie Apocalypse – the approaching demise of the third-party cookie – and the disruptions coming to the digital advertising industry.

We will also look at privacy regulations, registration, marketing and CRM, communicating effectively with readers, behavioural economics and messaging.

The group work will require you to better understand your business’s touchpoints with customers, followed by the individual reflection section which requires you to put your own customer service to the test.

The following videos break down some of the concepts within the module. Each video is embedded in the presentation, but has also been listed below in case you’d like to refer back to them easily:

Presentation and Assignment for Lesson A6: A6: AUDIENCE MANAGEMENT

Please take some time to think about the following, and write a short homework submission (min 350 words) to the text box in the lesson so you can proceed to the next lesson.