A4: MONETISATION

This lesson starts with a look at native advertising, which has really found purchase with publishers and with advertisers, and proved to be an incredibly strong revenue stream for many of them.

We are also going to explore paid search and social, affiliate revenue, events, multimedia, syndication, and finally distributed content.

The group work session and your own reflection will be around these alternative revenue options. Can they work? Or have they worked for you?

This is a dense and lengthy lesson so take your time and reflect along the way.

The following videos break down some of the concepts within the module. Each video is embedded in the presentation, but has also been listed below in case you’d like to refer back to them easily:

Presentation and Assignment for Lesson A4: A4: MONETISATION

Please take some time to think about the following, and write a short homework submission (max 350 words). Write the assignment text to the text box (quiz) before you can proceed to the next lesson.