Digital Revenue Strategy & Diversification
In the face of industry disruption, having a digital strategy and developing digital new products are key to survival. This course is intended to help you understand disruption, develop a digital strategy, cultivate key competences, and create successful digital products. It also includes a case study from Germany’s national daily paper, Die Welt.
Leading the course is Gregor Waller, who has held various executive positions at Frankfurter Allgemeine Zeitung, Germany’s “New York Times,” and at Axel Springer, Europe’s largest publisher. He has also worked as a consultant advising media companies in 16 countries on how to transform and digitalise their core business.
|Lesson 1 - Having a Digital Strategy||7:52|
|Lesson 2 - Competitive Advantages||8:49|
|Lesson 3 - Business Models||14:03|
|Lesson 4 - Decide on a Business Model||10:04|
|Lesson 5 - Laying the Groundwork||7:36|
|Lesson 6 - Kano Model||12:07|
|Lesson 7 - Product Development & Launch||6:15|
|Lesson 8 - Build, Cooperate or Buy - Case Study: Die Welt/N24||15:25|
|Lesson 9 - Organisational Collaboration and Audience||11:26|
|Lesson 10 - KPIs: Setting the Benchmark||4:14|
|Lesson 11 - Product Sunset and Sunrise||7:48|