D5: REDUCE AND REUSE

In this session, we will discuss why it is so important to look at what you can stop doing and why regular content audits are key to a successful news business.

The topics include: five steps to reducing content, defining metrics for underperforming stories, how to spot a potentially underperforming story at pitch level as well as case studies.

Section two will look at evergreen content and its place in content strategy.

The following assignment has been listed below in case you’d like to refer back to it easily:

Presentation and assignment for Lesson D5: REDUCE AND REUSE

Please take some time to think about the following, and write a short homework submission (max 350 words). Write the assignment text to the text box (quiz) before you can proceed to the next lesson.