D3: AUDIENCE ACQUISITION AND RETENTION

Why should you know your audience? And how are you going to do this?

In this session we will be focusing on how to build a data-driven user persona and what are your users’ needs as well as how to develop experiments to test your assumptions.

In section two, you will consider how to build your communities and turn anonymous users into loyal fans as well as think about tactics for retaining users and driving engagement.

The following assignment has been listed below in case you’d like to refer back to it easily:

Presentation and assignment for Lesson D3: AUDIENCE ACQUISITION AND RETENTION

Please take some time to think about the following, and write a short homework submission (max 350 words). Write the assignment text to the text box (quiz) before you can proceed to the next lesson.