B2: CUSTOMER (External)

In this lesson, we will cover the first of the 5 pillars of Deloittes Digital Maturity Model – Customer – with a focus on “external” customers – this refers to the marketplace in which you are operating.

It is important to fully understand the parameters of your market and audience before you can forge forward with a legitimate strategy.

In Section 1, we will look at your external (macro) marketplace and where to find appropriate research.

In Section 2, we will look at the importance of and methodology of research for planning, and in Section 3 the intersection between tech, infrastructure and the consumer.

Presentation and Assignments for Lesson B2: B2: CUSTOMER (External)

Videos below are also available in the presentation.

Once you go through the presentation, please complete the short individual quiz below to test what you learnt. Access to the quiz is available below the list of videos and it is necessary to pass, you must score 80% in order to progress to the next lesson.