A3: THE ECONOMICS OF DIGITAL – ONLINE ADVERTISING

Why does a click matter? Why do many clicks matter?

In this session we will be focusing on online advertising and all the mysteries of clicks, metrics and programmatic advertising.

We will explain the mechanics of online advertising, the many ways revenue is generated and how publishers can get a foothold in a crowded landscape.

We are also asking you to look at your own company, speak to your sales teams, and find out what it all means in your own context.

The following videos break down some of the concepts within the module. Each video is embedded in the presentation, but has also been listed below in case you’d like to refer back to them easily:

Presentation for Lesson A3: A3: THE ECONOMICS OF DIGITAL – ONLINE ADVERTISING 

Once you go through the presentation, please complete the short individual quiz below to test what you learnt. Access to the quiz is available below the list of videos and it is necessary to pass, you must score 80% in order to progress to the next lesson.