Digital Ads: Formats & Marketplaces
There are still big opportunities to maximise publisher revenue from digital advertising. As attention shifts to mobile, it’s important to understand the key formats and the ad tech that underpins sales and delivery. This course looks at how ad tech has developed, the key learnings on mobile, and how to deliver a smart ad experience that builds on your brand and adds value to the reader.
Leading the course is Matt O’Neill, who has been working on the frontline of digital advertising since 1999, first at Yahoo and later as President of Admonsters, the global community of ad operations and technology leaders. As a consultant in ad tech, his clients have included the Guardian, The Media Trust, Adbrain, Adform, Orange/France Telecom and many others.
|Lesson 1 - Formats & Models||4:55|
|Lesson 2 - Video & Rich Media||7:13|
|Lesson 3 - Programmatic & Ad Automation||7:31|
|Lesson 4 - Inventory & Yield||8:05|
|Lesson 5 - Case Study: La Place Media||18:38|
|Lesson 6 - Focus on Mobile||7:34|
|Lesson 7 - Mobile Formats||6:08|
|Lesson 8 - Schibsted on Mobile||4:20|
|Lesson 9 - Data Privacy & Smarter Ads||5:24|
|Lesson 10 - Data Strategy||5:12|
|Lesson 11 - Choosing Effective Ad Formats - Part 1||9:15|
|Lesson 12 - Choosing Effective Ad Formats - Part 2||4:07|
|Lesson 13 - What's Next?||4:20|