Digital Ads: Data & Analytics
Data is a powerful resource, and every publisher should be exploring ways to tap into its full potential. This course will guide you through understanding how to apply data to enhance your user’s experience on your site, which in turn satisfies your advertisers by offering targeted ads to defined audiences. The course includes case studies from Verdens Gang and the Economist.
Ben Shaw is the Director of Global Advisory at WAN-IFRA, where he supports media companies worldwide in their digital transformation. Previously, he was Shaw Media’s Chief Technology Officer, and also their Chief Development Officer responsible for driving digital revenue and audience for their digital products in the United States.