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To showcase how publishers are using data, we approached Stephane Pere, Global Chief Data Officer for the Economist  who shared with us how his publication is using the first party data collected to enhance subscription and add…

Case Study


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To illustrate how a publisher execute a paid content strategy for MMA-2, we went to Amedia in Norway. We spoke to Amedia Executive Vice President Pål Nedregotten who described how digital efforts reversed their subscription decline over…

Case Study

Die Welt

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In the case study for MMA-1 Digital Revenue Strategy and Diversification, we spoke to Stephanie Caspar, Managing Director of Germany’s Die Welt. She told us about the strategic reasons behind acquiring the television channel N24…